Big tech’s AI ad tools promise speed and efficiency—but they’re not built to replace strategy, storytelling, or the kind of creative clarity that builds brands for the long run. At Firehill, we see AI as a tool that reshapes the agency role—not eliminates it. Here’s where we fit.

Too many small businesses treat marketing as an expense to cut instead of an investment in growth. Discover what a smart marketing investment looks like, the pitfalls of treating it as an afterthought, and how to measure ROI effectively.