The rise of AI marks a turning point for search, SEO, SEM, and measurement. Traditional approaches built on keywords and manual optimization are being replaced by intent-driven strategies, predictive insights, and AI-powered automation.

AI is reshaping search. Learn how schema markup makes your website machine-readable so chatbots and AI assistants surface your content.

Big tech’s AI ad tools promise speed and efficiency—but they’re not built to replace strategy, storytelling, or the kind of creative clarity that builds brands for the long run. At Firehill, we see AI as a tool that reshapes the agency role—not eliminates it. Here’s where we fit.

Vibe coding tools are powerful for prototyping, but perilous in production without rigorous QA. At Firehill, we believe in speed for exploration—and craft for stability.

How CMOs can scale campaigns without losing distinctiveness.

AI isn’t magic. It’s just a really fast collaborator. But only if you learn how to talk to it.

If your ad could wear anyone’s logo, it’s not working. Here’s how to break out of the sea of sameness.