Big tech’s AI ad tools promise speed and efficiency—but they’re not built to replace strategy, storytelling, or the kind of creative clarity that builds brands for the long run. At Firehill, we see AI as a tool that reshapes the agency role—not eliminates it. Here’s where we fit.

Vibe coding tools are powerful for prototyping, but perilous in production without rigorous QA. At Firehill, we believe in speed for exploration—and craft for stability.

AI isn’t magic. It’s just a really fast collaborator. But only if you learn how to talk to it.