AI Won’t Replace Agencies—but It Is Redefining Them

Big tech’s AI ad tools promise speed and efficiency—but they’re not built to replace strategy, storytelling, or the kind of creative clarity that builds brands for the long run. At Firehill, we see AI as a tool that reshapes the agency role—not eliminates it. Here’s where we fit.

Firehill 9/6/25 Firehill 9/6/25

Would You Fly in a Vibe-Coded Plane?

Vibe coding tools are powerful for prototyping, but perilous in production without rigorous QA. At Firehill, we believe in speed for exploration—and craft for stability.

Firehill 9/4/25 Firehill 9/4/25

Small Business Website Design: Stop Marching to the Same Drum

Most small business websites sound the same—generic templates, copycat design, and cluttered messaging. Learn how to break the pattern, avoid common mistakes, and build a website that actually tells your story.

Firehill 8/20/25 Firehill 8/20/25

Should B2B Brands Be on TikTok?

Learn how brands win on TikTok with authenticity, UGC, and storytelling—and when B2B marketers should lean in, or steer clear.

Firehill 6/17/19 Firehill 6/17/19

Escape the Algorithmic Sameness—A Playbook for B2B

If your ad could wear anyone’s logo, it’s not working. Here’s how to break out of the sea of sameness.