Rethinking Search, SEO, SEM and Measurement in the Age of AI
The rise of AI marks a turning point for search, SEO, SEM, and measurement. Traditional approaches built on keywords and manual optimization are being replaced by intent-driven strategies, predictive insights, and AI-powered automation.
SEO for the Age of AI: How to Make Your Website Chatbot-Ready
AI is reshaping search. Learn how schema markup makes your website machine-readable so chatbots and AI assistants surface your content.
AI Won’t Replace Agencies—but It Is Redefining Them
Big tech’s AI ad tools promise speed and efficiency—but they’re not built to replace strategy, storytelling, or the kind of creative clarity that builds brands for the long run. At Firehill, we see AI as a tool that reshapes the agency role—not eliminates it. Here’s where we fit.
Would You Fly in a Vibe-Coded Plane?
Vibe coding tools are powerful for prototyping, but perilous in production without rigorous QA. At Firehill, we believe in speed for exploration—and craft for stability.
When Boards Don’t Know the Company, Everyone Gets Disrupted
When boards or private equity firms make big changes without truly knowing the business, disruption follows: lost customers, low morale, and long-term economic damage. Learn why loyalty and purpose matter more than short-term gains.
Smart Marketing: Why It’s an Investment, Not an Expense
Too many small businesses treat marketing as an expense to cut instead of an investment in growth. Discover what a smart marketing investment looks like, the pitfalls of treating it as an afterthought, and how to measure ROI effectively.
Small Business Website Design: Stop Marching to the Same Drum
Most small business websites sound the same—generic templates, copycat design, and cluttered messaging. Learn how to break the pattern, avoid common mistakes, and build a website that actually tells your story.
Should B2B Brands Be on TikTok?
Learn how brands win on TikTok with authenticity, UGC, and storytelling—and when B2B marketers should lean in, or steer clear.
A Revolution Is Coming to In-House Teams
Learn how design systems give in-house teams a single source of truth, enabling cohesive creative at scale without adding resources.
Creative Effectiveness = AI Efficiency
How CMOs can scale campaigns without losing distinctiveness.
From Slop to Signal—An AI Creative QA Checklist
Turn AI “slop” into brand-safe, high-impact content. Use this 10-point QA checklist to optimize AI creative for B2B marketing.
How to Prompt Like a Pro (and Actually Get What You Want from AI)
AI isn’t magic. It’s just a really fast collaborator. But only if you learn how to talk to it.
Marketing ROI Isn’t a Guess. It’s a Strategy.
Most businesses treat marketing as an expense. We see it as an investment. But an investment only makes sense if you can measure its return.
How to Structure a Marketing Campaign That Actually Works
Learn how to structure marketing campaigns that maximize impact, reach the right audience, and deliver measurable results with this proven framework.
Escape the Algorithmic Sameness—A Playbook for B2B
If your ad could wear anyone’s logo, it’s not working. Here’s how to break out of the sea of sameness.