AdBridge Video
Video Production, Motion Graphics, Print Ads
AdBridge by XR solves the chaos of creative asset delivery with one centralized, compliant platform. Firehill distilled its value into a sharp, animated explainer that speaks directly to brand and agency pain points.
Concept
The advertising pipeline was broken. Creative would move from agency to network to platform to publisher, racking up handoffs, FTP uploads, and compliance risks along the way. XR saw an opportunity to fix it. They built AdBridge—a platform that lets brand teams upload, manage, and distribute video assets seamlessly across the media ecosystem.
Strategy
Firehill came in to translate a complex backend system into a tight, high-impact story. The goal: show brand leaders and agencies exactly why AdBridge matters, in under two minutes. We clarified the pitch, scripted the message, and turned a technical solution into an emotionally intelligent value proposition.
Execution
We wrote a crisp, confident script. Designed a lean, modern storyboard. Cast the perfect VO talent and cut it to a clean, dynamic soundtrack. Then we animated it all—bold transitions, minimal lines, sharp timing. The final video sits at the heart of AdBridge's launch, telling the story of how XR is transforming creative delivery at the speed of media.