AI Won’t Replace Agencies—but It Is Redefining Them
Big tech’s AI ad tools promise speed and efficiency—but they’re not built to replace strategy, storytelling, or the kind of creative clarity that builds brands for the long run. At Firehill, we see AI as a tool that reshapes the agency role—not eliminates it. Here’s where we fit.
Creative Effectiveness = AI Efficiency
How CMOs can scale campaigns without losing distinctiveness.
From Slop to Signal—An AI Creative QA Checklist
Turn AI “slop” into brand-safe, high-impact content. Use this 10-point QA checklist to optimize AI creative for B2B marketing.
How to Prompt Like a Pro (and Actually Get What You Want from AI)
AI isn’t magic. It’s just a really fast collaborator. But only if you learn how to talk to it.