XR “Stream On” Campaign

Video Production, Motion Graphics, Sales Marketing, Digital Media

You stream movies, music, and moments—effortlessly. Now imagine if the ad industry worked the same way. XR created the platform to power the future of global video advertising: seamless, connected, and built for what’s next.

To support Extreme Reach’s ability to stream a video ad to any device without a complicated workflow, we created the Stream On campaign. The goal: let the advertising world know how easy it is to do what they do best—create, connect, and deliver video, effortlessly.

The campaign stretched across every channel—web, print, paid and owned media, events, premiums, and especially video. In the early production phase, we worked closely with the very talented Cedric Giese, who crafted all of the campaign scripts with clarity, wit, and precision. His work laid the foundation before we ever hit record.

To bring it to life, we filmed on location in a real stream in Roswell, Georgia—turning metaphor into message. Over two days, we captured three original videos, each showcasing a different strength of the ER platform. We then cut those into :30 and :15 second versions for rich media placements, social campaigns, and sales enablement—ensuring the content flowed just as seamlessly as the technology it represented.

And to make a splash at industry events, we designed a custom trade show booth complete with a literal waterfall—a bold, physical manifestation of effortless delivery. Shipped to key advertising conferences, the installation became a standout presence that brought Stream On full circle—from strategy to stream to show floor.

Sam Found Peace in The Stream

Watch Sam spiral as he scrambles to track down the creative assets for a video campaign that's about to launch.

Streams Came True for Rachel

Experience Rachel’s panic when the client spots their video ad live—and it looks, well, nothing like it should.

Ben was Saved in The Stream

Watch Ben squirm as he tries to dodge telling the client about the expensive Talent & Rights penalties coming their way.

We extended the campaign across every touchpoint—designing print ads, booth premiums, and a dedicated landing page that all reinforced the Stream On message with clarity and consistency.