Some Things are Easier Done than Said
This animated explainer for Extreme Reach shows how delivering ads can be seamless—even if explaining it isn’t.
Video Production, Motion Graphics,
Extreme Reach makes ad delivery so seamless, it’s almost hard to explain. Their platform powers eight out of every ten TV commercials you see—serving content across every screen with speed, accuracy, and zero friction. But for marketers stuck in complex workflows, it can be tough to grasp how simple ER really makes things.
That was the creative brief behind “Some Things Are Easier Done Than Said,” affectionately known as The Bird Video. Built as a whimsical explainer, the video visualizes ER’s one-step, chef-to-diner approach to ad delivery—cutting through the noise with charm and clarity.
The script was penned by one of our Cedric Geise, whose smart, visual writing set the tone. Animation and sound design were handled by the talented team at Mondial, a Richmond-based creative studio. Over six weeks, we moved from sketches to storyboards to a fully animated piece used across ER’s site, events, and promotional touchpoints.
The result? A delightful, visual metaphor that captures what makes ER work—better than words ever could.