Let’s Do TV Better Campaign
UX Design, Motion Graphics, Brand & Creative Strategy
A story-led video campaign and interactive landing page that followed four personas navigating the tangled world of TV and Video advertising. In partnership with NYC-based We Are The Nation, Firehill brought clarity, cohesion, and creativity to a fragmented media landscape.
Concept
Modern TV advertising is a mess—scattered channels, siloed teams, competing deadlines. To make sense of it all, we focused on the humans behind the hustle. The concept? Follow four marketing and media professionals as they attempt to move creative through an increasingly complex ecosystem. Through their eyes, the platform’s value becomes unmistakably clear.
Strategy
Collaborating with boutique creative powerhouse We Are The Nation, we developed a narrative framework that grounded the platform’s benefits in relatable, real-world pressure points. Each persona—Brooklyn, Mitch, Evan, and Cassidy—represented a key role in the creative-to-media supply chain. We scripted a campaign that walked through each challenge, then visualized the transformation powered by Extreme Reach.
Execution
The result was a full-stack creative campaign, anchored by a hero video and brought to life through:
A custom-designed landing page that combined story, motion, and insight
Modular video cuts tailored for social and owned media channels
Strategic UX flows that mirrored the user journey of each persona
Crisp messaging that distilled platform complexity into human benefit
We produced the video, orchestrated the digital experience, and optimized for high engagement across every screen and surface. From CTV to social snippets, the story scaled.
Deliverables
Hero video production
Persona-based narrative design
Interactive landing page
Video cutdowns for social and owned media
UX and copy strategy
End-to-end creative direction and production support
