AT&T Ad
Network App

UX Design, Website Design, Sales Marketing

We designed a real-time campaign modeling app for AT&T’s ad network sales team, supported by sell sheets and a website to create a consistent and compelling sales experience.

AT&T needed an app for their ad network sales team to model campaigns and sell digital inventory on the fly. We designed an app that allowed the team to build campaigns in real-time, pulling in key metrics like industry verticals and demos to better support their clients. Since the iPad wasn’t yet the go-to device for business apps, we had to carefully apply core UX and UI principles—like intuitive navigation, clear information hierarchy, and responsive touch interactions—to ensure the app would feel familiar and effortless to use. The result was an elegant tool that made complex data accessible, empowering the AT&T sales team to pitch campaigns confidently and close deals faster.

AT&T has a user base of about 92 million people—a huge dataset to segment for ad delivery. The app was designed to let the sales team log in, generate campaigns using these segments, and showcase KPIs based on look-alike campaigns to their clients.

We also created supporting sell sheets and a website to provide the sales team with additional resources and ensure consistent messaging across every touchpoint. These tools helped make the complex data and app functionality easy to understand and share.

AT&T Ad Network App

We designed a real-time campaign modeling app for AT&T’s ad network sales team, supported by sell sheets and a website to create a consistent and compelling sales experience.

AT&T has a user base of about 92 million people—a huge dataset to segment for ad delivery. The app was designed to let the sales team log in, generate campaigns using these segments, and showcase KPIs based on look-alike campaigns to their clients.

We also created supporting sell sheets and a website to provide the sales team with additional resources and ensure consistent messaging across every touchpoint. These tools helped make the complex data and app functionality easy to understand and share.

Noche de Pasión

TurnTo

AT&T Ad
Network App