Boza
Creamery
Brand Identity, Website Design, Brand Strategy
Churned by hand, inspired by centuries of “booza” tradition—this isn’t your average scoop. Small-batch and Mediterranean-smooth, it’s ice cream with soul.
Amer Alnatur, the owner of Boza Creamery, began making ice cream at the firehouse where he worked in Patterson, New Jersey. After years of perfecting his craft, he took his project public and needed a name. His inspiration came from a combination of "booza," an Eastern Mediterranean stretchy ice cream made with mastic and sahlab (orchid flour), and a tribute to his mother, whose name started with the letter "B."
We strategized ways to integrate the story of booza's rich heritage into every aspect of the brand. This included creating an educational in-store experience where customers could learn about the history of booza, as well as designing visually striking packaging that reflected a modern, minimalist style. Social media would play a crucial role, showcasing inspired flavor stories to captivate audiences and spark curiosity.
Using metaphors for personal references, we developed a script that highlighted the handmade nature of the ice cream, acknowledged its stretchy origins, and emphasized the letter "B" as a signature for the family matriarch. Once we established the logo, we created a cohesive brand identity that included a website, business cards, brand guidelines, signage, and interior brand activation.
The Boza Creamery brand was built from the ground up to capture the heart of its story—handcrafted tradition, a nod to heritage, and a clean, contemporary look ready to stretch into the future.
The Boza Creamery website was built to let the story stretch and breathe—just like the ice cream. Flexible page layouts, modern visual cues, and intentional whitespace keep the focus on craft, culture, and curiosity.
