What’s Your Marketing ROI?

Let’s Find Out.

Not all marketing delivers. The Firehill ROI Calculator shows where yours does.

Marketing is an investment—but how do you know if it’s paying off?

This tool makes it easy to measure ROI across your own marketing mix—whether that's events, digital ads, PR, or something entirely different. Just plug in your channels, see what’s performing, and spot where to double down.

  • How much you invested in a channel (e.g., $10,000 on digital ads).

    Note: Think of channels as the different “routes” your message travels—like digital ads, email, events, PR, or even word-of-mouth. Each one costs something and drives value in its own way.

  • How many people interacted with it (clicks, views, attendees, etc.).

  • The average revenue or business value per person who engaged.

  • Return on Investment = (Total Return ÷ Spend). If you spent $10K and made $20K back, your ROI is 2×.

ROI sounds fancy, but it’s simple. Here’s how it works.

Ready to see how your efforts are paying off?

Insert your numbers—channel, spend, performance—then scroll down to see your return on investment (ROI). Not sure where to start? Think of ROI as a simple way to measure what you’re getting back for every marketing dollar you put in. The more honest your inputs, the more useful your insights.

Channel Spend Engagements Value/Engagement Estimated Return ROI ×

ROI Summary

    “It’s Like Throwing Spaghetti at the Wall”

    Without a way to measure what you’re doing, it’s nearly impossible to know what’s actually working. But when you set clear goals, track performance, and follow through, your ROI becomes more than a guess—it becomes a guide.

    Below are four real-world-inspired scenarios showing how ROI plays out differently depending on how campaigns are structured—and how well they’re measured.

    There’s no magic bullet in marketing.

    Large Company Sponsoring Cannes Lions

    Company:
    Global Tech Brand

    Channel:
    Cannes Lions Sponsorship

    Spend:
    $500,000

    Engagements:
    24 qualified leads

    Value per Engagement:
    $75,000 (average deal size)

    Total Return:
    $1,800,000

    ROI: 260%

    Takeaway:

    High-ticket sponsorships pay off when your activation captures real leads and your team follows through. It’s not about the logo on the beach—it’s about what happens after the handshake.

    Mid-Sized Company Running a Social Campaign

    Company:
    DTC Skincare Brand

    Channel:
    Paid Instagram + Influencer Collab

    Spend:
    $35,000

    Engagements:
    300 conversions

    Value per Engagement:
    $40 (i.e, engagement)

    Total Return:
    $12,000

    ROI: -66%

    What Happened:

    The campaign had decent reach but failed to convert. Weak targeting and a leaky funnel meant most clicks didn’t turn into customers.

    Lesson:

    Social media isn’t magic—it only works when your message, landing page, and offer are aligned. Without conversion strategy and follow-through, you’re just burning budget.

    Small Business Running a Local Magazine Ad

    Company:
    Local Ice Cream Shop

    Channel:
    Print Ad in Regional Lifestyle Magazine

    Spend:
    $2,000

    Engagements:
    ~180 coupon redemptions

    Value per Engagement:
    $15 (average per-visit spend)

    Total return:
    $2,700

    ROI: 35%

    Takeaway:

    Not every campaign needs to scale—sometimes, it just needs to work locally. Print still has a place, especially when paired with a clear, trackable offer like a coupon. Modest spend, modest return—but measurable.

    B2B Firm Hosting a Golf Event

    Company:
    Commercial Real Estate

    Channel:
    Executive Golf Invitational

    Spend:
    $18,000

    Engagements:
    30 client conversations

    Value per Engagement:
    $200 (estimated pre-deal relationship value)

    Total return:
    $6,000

    ROI: -67%

    What Happened:

    The event went smoothly and generated good conversations—but without any follow-up or tracked deal flow, the impact stayed soft. No signed contracts means no meaningful return—just a pricey afternoon.

    Lesson:

    Relationship-driven marketing only works when it connects back to the pipeline. Without structure and follow-up, even the best schmooze turns into sunk cost.

    The Firehill Rule of Thumb:

    If you can’t tie an engagement to revenue, it doesn’t belong in an ROI calculator.
    Use softer metrics like impressions or likes elsewhere—but keep ROI about actual value returned.

    Need clarity? Firehill can help you turn gut feelings into smart marketing moves.